TruTrade is now directly linking smallholder farmers’ to consumers in towns and cities. We are particularly focused on meeting the needs of less-well-off clients who want to buy small amounts on a regular basis, they care about food safety and quality and need produce at an affordable price.
The advantage of the Base Of Pyramid (BOP) market is that it can provide TruTrade’s franchisees, with a year-round regular outlet. As Jacinta from AgriNet explains, "small-scale vendors pay on the day of delivery, unlike large-scale buyers or institutions, and this helps us to turn round our trade finance quickly."
In April, TruTrade decided to test a range of products on the BOP market, including: maize flour, high quality cassava flour (HQCF), beans, millet flour, simsim paste and sunflower oil. TruTrade has packaged these products and supplied them to stallholders in Kansanga, Makindye, Mbuya, Makerere, Mengo and Ntinda.