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IBM Orlando

TruTrade was showcased at IBM Connect 2016 event held in Orlando, Florida, USA between 29th January and 4th February 2016. Our chair Clive Lightfoot and franchisee James Weru explained how TruTrade’s software uses IBM collaboration and cloud technologies to facilitate learning between value chain players and to provide transparent and secure transaction services.

Attendees at the Connect general session learned how TruTrade is using this technology to unlock the vast potential of consumers and producers in Africa, giving smallholders a fair share of the value addition of their produce.