One of TruTrade’s franchises is focussed on cotton from Western Kenya which is sold to Makueni and Meru ginneries. It’s a complex value chain – see our cotton impact story to get some insight. We are currently working with investors and county government to develop a local ginning facility which will make this value chain much more efficient and mean that cotton could once again be an important livelihood.



Building futures using cottons

Beatrice Obara is a TruTrade franchisee and a director of Dedeby Green Ventures Capital Ltd (DGV), a Kenyan company, operational since 2009. Beatrice explains how she has been working on the development of the cotton value chain.